Meet Our Founder & Owner
Sara is the founder and proud owner of Trasca & Co. Eatery and was named the 2017 Female Entrepreneur of the Year in Jacksonville, Florida.
With the curiosity of Galileo and the tenacity of a street fighter, Sara Frasca is a world-renowned innovation expert. Honing her skills in senior leadership roles in both corporate America and the world of startups, Sara also serves as Chief Executive Officer for Point Northeast, a global business coaching firm. She helps leading organizations cultivate human imagination, build a culture of accountability, and solve complex problems to drive business growth. Sara is the go-to resource for leaders seeking a competitive advantage and sustainable success. She helps leading organizations cultivate human imagination, build a culture of innovation, and solve complex problems in creative ways.
Prior to Point Northeast, Sara spent 13 years at General Mills in multiple leadership roles. She was also an account director at the interactive agency ePrize, leading the forefront of digital transformation for Fortune 500 brands.
Check out Sara’s other businesses: Ponte Vedra Tap Room | Keynote Speaking | Point Northeast
Our History
This is the story of a secret family recipe that crosses state borders and generations. It all begins with Everetta Frasca, our owner Sara Frasca’s grandmother, who invented the Panino as we know it today. Little did Grandma Frasca know she had created a sandwich that would be craved across the country and become the pride and joy of Trasca & Co Eatery. Our original location opened in Colorado Springs in 1974, but now we call beautiful Ponte Vedra Beach our home. We’ve been serving up hand-crafted deliciousness ever since!
What is a Panino?
The Panino is the heart of our menu. It’s a unique, Italian creation eaten like a rolled-up sandwich. We start with the secret family dough recipe made fresh each morning, then add the highest-quality meats, cheeses, and vegetables. We bake until perfectly golden brown and serve with our homemade sauces and sides. From the Turkey Avocado to the Spaghetti Pie, there’s a Panino for everyone. Hungry yet? Check out our menu or start your hand-crafted order here.
Our 2022 Expansion
The story isn’t over yet! In December 2022, we opened the doors to our expansion, The Ponte Vedra Tap Room. Welcome to your new favorite hangout! The PV Tap Room offers a menu of craft and local beers, wine, hard seltzers, and hot appetizers. Come visit to have a drink, watch the game, and listen to live music. We’re connected to Trasca & Co–you can’t miss us!
